Case Study
Nike Court Throughout the years, Nike has been rapidly growing with promoting its brand and products by the use of the Internet. Twitter, Facebook and Instagram are the main social media platforms that Nike uses to communicate and connect with its consumers around the globe, as well as selling its merchandise. Use of famous personalities is very crucial in today’s world, as many athletes and celebrities are influential in peoples buying choices. Nike use athletes such as Michael Jordan, Serena Williams, Cristiano Ronaldo, Roger Federer and many more. With over 8.9 million followers on Twitter, 27.5 million likes on Facebook and 193 million followers on Instagram, Nike makes an effective and dominant online presence as they post daily compelling and engaging materials, which is most likely to be commented on, shared or liked by their followers. Brand awareness also plays a vital role in the whole process, as Nike operates in nearly every sport around the globe as well as casua...